Monday 14 February 2011

Bauhaus Typography


Although typography was not a priority initially, it increasingly became important under figures like Moholy-Nagy and Herbert Bayer, the graphic designer. The first typographic poster made for the Bauhaus was in 1923.

Typography at the Bauhaus consisted of both empirical means of communication along with artistic expression, which was clearly stressed. By time, typography became connected to corporate identity and advertising. At the Bauhaus workshop, Sans- serif typefaces were prepared. Also, incorporation of photography was a key element, which served as a visual symbol. Furthermore, the designs made were with a balanced layout, vibrant colors, harmony, geometric shapes and universal type.

Here are several examples of works done for Bauhaus:  





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